E-commerce – Current Scenario of Online Shopping in India

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Today the access of the Internet is not limited to cities, but also being used in large numbers in rural areas, due to the low cost of data pack, affordable price of Smartphone, internet awareness and most impactful programs “Digital India”. These are all playing important roles in spreading the Internet all over India.

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According to Internet and Mobile Association of India (IAMAI) & market research firm IMRB, the number of mobile internet users in India is estimated to reach around 420 million by June 2017 with the better growth rate of rural India at a much higher than urban India. According to a report titled Mobile Internet in India 2016, there were more than 389 million mobile internet users in India as on December 2016. India has an internet users base of about 460 million as of July 2017, 40% of the population. Despite being the second-largest user base in the world. Now everyone using Google, everyone everyoneir Facebook, Twitter and WhatsApp account. Only because of internet revolution in India.

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Today internet data pack has become very economical with the launch of Reliance Jio late last year. And after Reliance Jio Internet revolutionary program all telecom companies have to launch their data pack at a lower rate.

When we talk about e-commerce in India. The scenario of online shopping in India has become changed. The year 1991 noted a new chapter in the history of the online world where e-commerce became a hot topic amongst the commercial use of the internet. At that time nobody would have even thought that the buying and selling online or say the online shopping will become a trend in the world and India will also share a good proportion of this success. And now we are seeing that the online shopping has become a trend in India the reason behind is best discounts, coupons, offers, referral systems, 30 days return guarantee, 1-7 days delivery time, quality product etc.

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Today, more and more online shopping companies are offering their services to their customers in India. The growing of e-commerce an unprecedented rate, adding around 6 million new entrants every month. the growth of e-commerce is at new an inflection point.

Besides a developing country, India has shown an appreciable increase in the e-commerce sector in the last few years, thereby hitting the market with a boom. Though the Indian online market is far behind China it has been growing at a fast rate.

Nowadays everything available online with amazing deals. a new sector in e-commerce is online medicine, Online food service including fruits and vegetables and now Baba Ramdev-led Patanjali Ayurved, announced its partnership with eight e-commerce companies in a move to push sales of its products. Accordingly, the entire range of Patanjali products would now be available online.

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According to Google India, there were more than 35 million big and small online shoppers in India in 2014 and was expected to cross 100 million marks by end of the year 2016. India’s e-commerce market was worth about $3.9 billion in 2009, it went up to $12.6 billion in 2013. In 2013, the e-retail segment was worth US$2.3 billion. According to a study done by Indian Institute of e-Commerce, by 2020 India is expected to generate $100 billion online retail revenue out of which $35 billion will be through fashion e-commerce. Online apparel sales are set to grow four times in coming years.

As we all know, India is a big market and there is no limitations of opportunities and this is why India has drawn the attention of all the international companies. so the interest of the people is being to increase in online shopping, we can also say that in the future, India will make a unique identity in the field of e-commerce

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